City Marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Magdalena Florek on City Branding and Destination Marketing
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Atlantic City Branding – AT Brand Project Fosters Collaboration
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.