City branding case studies and examples are among the most popular articles published by The Place Brand Observer – which is hardly surprising considering the growing competition between cities around the world for talent, investors, visitors and students. Alas, developing a feasible place brand strategy for cities, neighborhoods or urban regions isn’t easy.
The purpose of our collection of place branding case studies is to help those in charge of destination marketing, economic development or city competitiveness by offering best practice examples to follow and to learn from.
Top 5 City Branding Case Studies & Examples
Five city branding case studies and examples worth checking out:
How Hamburg moved from traditional destination marketing to strategic city branding
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Here’s how Hamburg in Germany approaches city branding
How Edmonton in Canada uses storytelling to attract talent
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Here’s how Edmonton used storytelling as part of its strategic city branding work
How to develop a city brand strategy: example Mississauga
In this city branding case study by David Ferreira, Jeannette Hanna and Malcolm Allan we visit the Canadian city of Mississauga. A compelling example of how a city brand can strengthen a place and rally its stakeholders around a common vision.
Here’s how to develop a city brand strategy – example Mississauga
Branding a city region: case study ONLYLYON, France
City branding case study – example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Here’s how Lyon has developed a strong and successful city brand
Case study on the brand positioning of London Bridge district
London Bridge is an intriguing case study written by Malcolm Allan of UK-based place brand strategy consultancy PlaceMatters, and Donald Campbell, Place Marketing Manager of Team London Bridge.
Learn more about the place brand strategy of London Bridge
Explore further:
- More case studies on the brand development and management of cities and destinations
- Latest insights and advice for city brand managers and marketers
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