- Introducing: World's Best in Place Branding -
city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
TPBO -
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability
TPBO -
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
TPBO -
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Sustainability as Place Brand Position: Research Insights from Thailand
TPBO -
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Jan Gehl on How To Make Cities More Liveable and Sustainable
TPBO -
Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
NEW: Story Competition!