destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Origins and Success of 100% Pure New Zealand Destination Brand
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
Doug Lansky on Competitive and Sustainable Destinations
Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
Albert Salman on Green Destinations and Sustainable Tourism Leadership
Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Destination Branding: How to Create a Sense of Place in Airports
Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
New Ranking Presents World’s Top 100 Green Destinations
Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.