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destination

Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.

Interviews

Albert Salman on Green Destinations and Sustainable Tourism Leadership

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Albert Salman explains what makes a destination "green", its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.
Case Studies

Destination Branding: How to Create a Sense of Place in Airports

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Learn how destination branding is used as concept to create a sense of place at airports around the world. Article by our Expert Observer Svetlana Masjutina.
Case Studies

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

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Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Uncategorized

New Ranking Presents World’s Top 100 Green Destinations

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Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Expert Advice

Destination Branding Challenges – How to Overcome Them

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Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Interviews

Tom Buncle on How to Succeed in Destination Branding

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Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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