destination
Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
7 Golden Rules for Marketing Sustainable Destinations
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
Recap World Travel Market 2016 – Insights for Destination Professionals
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
New Zealand: The Intriguing Story of a Destination Brand
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.