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Europe

Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.

Interviews

Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain

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Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Interviews

Martin Boisen on City Branding, Marketing and Place Management

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Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
Research Insights

City Brand Monitor 2015: Austria’s Most Reputable Cities

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City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Interviews

Christof Biggeleben about City Branding, History and Berlin

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Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Case Studies

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Interviews

Bernhard Klein, City and Destination Branding Consultant

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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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