Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Joao Ministro on Algarve Regional Development, Branding and Sustainability
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Peter Brandauer on Soft Mobility Tourism in Werfenweng, Austria
Peter Brandauer, mayor of Werfenweng, on building a car-free holiday concept from 1994 onwards, why the village refuses projects that depend on public funding, and resident numbers rising in an Alpine village.
Theo Schnider, Director of UNESCO Biosphere Entlebuch in Switzerland
Theo Schnider on how Entlebuch turned a conservation ruling into the world's first biosphere reserve created by popular referendum, and why sustainability cannot be prescribed from above.