Latin America
Latin America is among the regions with most interest in the branding and reputation of places. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Latin America: its brand positioning as region and perceptions of Brand Latin America internationally.
Peru: Country Brand, Positioning and Reputation
Peru: a country brand that changed how the world sees Peru, and how Peruvians see themselves.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Constanza Cea on How Chile is Creating Future
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Uruguay
What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Montevideo – City Performance, Brand Strength and Reputation
Discover how Montevideo fares in leading rankings and indices on economic competitiveness and innovation, city brand strength and reputation.