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Place Brand Image

Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.

Research Insights

Country Brands 2017: Who Leads in Tourism and Trade? Winners and Trends

TPBO -
Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
Case Studies

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

TPBO -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Research Insights

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

TPBO -
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Insights & Advice

Brand China: The Chinese Dragon – Benign or Enflamed?

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Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Uncategorized

Country Brands: Nation Branding En Vogue (Again)

Florian Kaefer -
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Case Studies

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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