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Place Branding

Expert Advice

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

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Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Expert Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

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Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

David Downs on the Next Chapter of the New Zealand Story

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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Expert Advice

How Gastronomy Impacts Place Branding

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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Expert Advice

How Sustainability Impacts Place Branding – And Vice Versa

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Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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