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Place Branding

Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

TPBO -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Insights & Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

TPBO -
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

TPBO -
How narrative and storytelling impact the social and economic development of places: expert views
Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

TPBO -
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
Podcast

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11

Florian Kaefer -
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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