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Place Branding

Expert Advice

Design Thinking and Place Branding: Transforming Environments through Empathy, Collaboration, and Innovation

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Discover the transformative potential of design thinking in place branding. With insights from industry experts.
Expert Advice

Place Branding in Flux: Insights and Questions from Leading Experts

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Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Expert Advice

Place Branding 2023: Key Priorities and Trends to Watch

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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Expert Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

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Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Expert Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

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Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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