Place Branding

From Image to Evidence: How Places Are Being Evaluated and Perceived in 2026

How are places being judged in 2026? Explore global views on shifts in evaluation, trust, perception, and the growing role of evidence, experience, and governance.

The Key Trends Shaping Place Branding in 2026: From Promotion to Proof

What will define place branding in 2026? Global experts share their views on key trends shaping cities, regions, and nations. From promotion to proof and lived experience.

Cultural Interoperability: How Place Branding Evolves in a Social-First World

Place branding is no longer broadcast-led. Cultural interoperability explains how places stay relevant in a social-first, AI-mediated world. Contribution by Sara Seif Ibrahim.

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.

Behind the Scenes: Creating the Elgar Encyclopedia of City and Place Branding

Join us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.

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