- Introducing: World's Best in Place Branding -
Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
TPBO -
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
TPBO -
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
TPBO -
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Which Are the Most Innovative Destination Marketing Campaigns?
TPBO -
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
TPBO -
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
8 City Marketing Trends and Developments to Watch
TPBO -
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
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