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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

City Marketing Explained: Insights, Strategies, Examples

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City marketing - why it matters and how to do it is the focus of this special page for city marketers, economic developers and city brand managers.
Interviews

John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

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John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Book Reviews

Brand Barcelona: New Book on Creating a City Identity

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Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Uncategorized

Rodney Payne on Tourism Sentiment Index by Destination Think

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The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Expert Advice

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

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“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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