Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Rodney Payne on Tourism Sentiment Index by Destination Think
The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.