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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Conferences

Reflections on 4th Institute of Place Management Conference in Manchester, UK

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Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Case Studies

Promoting Destination Turkey in Israel: Lessons Learned

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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Insights & Advice

Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves

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How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Case Studies

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Uncategorized

City Branding Challenges: 4 Lessons from Hamburg, Germany

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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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