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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Interviews

Gary Warnaby on City Marketing and Branding Retail Destinations

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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Interviews

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

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Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Research Insights

How Much Does the Branding and Marketing of Places Cost?

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How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Interviews

Todd Mayfield on Branded Wayfinding for Destinations

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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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