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Place Marketing

Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.

Expert Advice

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

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Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
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2015 UNWTO & WTM Destination Branding Summit – Key Insights

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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Interviews

Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities

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Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
Expert Advice

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

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Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
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Key Destination Marketing Challenges in 2015

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Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Interviews

Sebastian Zenker on Place Marketing and City Branding

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Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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