Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
City Branding Challenges: 4 Lessons from Hamburg, Germany
Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Statia Elliot on the Evolution of Destination Marketing and DMOs
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Gary Warnaby on City Marketing and Branding Retail Destinations
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.