Responsibility is an important aspect in place branding because of the immense potential impact that place brand initiatives can have on citizens, residents and businesses. Learn more about responsibility linked to place brands and branding strategies for cities, regions, destinations, countries and nations.
Sustainable Tourism Advice for Destination Marketers: Keep it Real!
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Place Branders, Don’t Mess With The People’s Brand!
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Simon Anholt on Governments, Nations, Responsibility
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.
South Africa: Storytelling for Responsible Tourism
South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.
Thoughts on Good Country Index by Anholt and Govers
Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.