Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
James Pamment on Strategic Communication and Public Diplomacy
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Cecilia Pasquinelli on Urban Competitiveness and Culture
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."