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Sweden

Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.

Interviews

Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands

TPBO -
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
Interviews

Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era

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Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Interviews

Jesper Falkheimer on Place Branding, Media and Strategic Communication

TPBO -
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Interviews

James Pamment on Strategic Communication and Public Diplomacy

TPBO -
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

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Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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