TAG
Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
TPBO -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Keith Dinnie, Place Branding Scholar and Advisor
TPBO -
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Marcus Andersson on Talent Attraction and Place Attractiveness
TPBO -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
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