USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Lauren Millier on Economic Development and Urban Planning
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Carlos Delgado about Equitable Economic Development in U.S. Cities
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Digital Country Index 2017: Winners, Losers and Trends
José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.