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USA

USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.

Interviews

Lauren Millier on Economic Development and Urban Planning

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Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Interviews

Carlos Delgado about Equitable Economic Development in U.S. Cities

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Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
Interviews

Gene DePrez on Economic Development, Place Branding and Competitive City Regions

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Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Research Insights

2017 Country Reputation Ranking: Leaders, Highlights and Trends

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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Research Insights

Digital Country Index 2017: Winners, Losers and Trends

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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Research Insights

Which Are the Best Cities in America to Live, Work and Study in 2017?

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Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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