Interview: Nick Cull, Professor of Public Diplomacy at USC Annenberg

Following our research insight and case study on the public diplomacy strategy of Catalonia as stateless nation earlier this week, today we’d like to introduce you to Nicholas (Nick) Cull, Professor of Public Diplomacy at the University of Southern California Annenberg School. Nick has been at the forefront of public diplomacy research and teaching for many years and, together with Robert Govers, edits the Palgrave Journal Place Branding and Public Diplomacy.

Learn about:

  • Public diplomacy – what it is all about;
  • How Nick’s view of public diplomacy has changed over the years;
  • How nation branding links to public diplomacy;
  • His key insights so far as Professor of Public Diplomacy at the University of Southern California (Annenberg);
  • His thoughts on nation brand rankings – which ones he follows;
  • The future of public diplomacy.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!