The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.
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Simon Anholt
Insights by Simon Anholt, place brand expert and founder of the Good Country Index. Simon Anholt is the author of several books on place branding, and advisor on the image and reputation of countries and nations.
Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity
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Simon Anholt Speaker Profile
Simon Anholt: available for keynotes, master classes and workshops linked to place reputation and the Good Country Index.
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Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey’s key findings and how country perceptions changed since last year.
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Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
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