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Simon Anholt

Insights by Simon Anholt, place brand expert and founder of the Good Country Index. Simon Anholt is the author of several books on place branding, and advisor on the image and reputation of countries and nations.

Research Insights

Good Country Index 2020: Simon Anholt Shares Key Insights

TPBO -
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
Book Reviews

The Good Country Equation by Simon Anholt: Why You Should Read This Book

Florian Kaefer -
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
Interviews

Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0

TPBO -
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...

Simon Anholt Speaker Profile

TPBO -
Simon Anholt: available for keynotes, master classes and workshops linked to place reputation and the Good Country Index.
Research Insights

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

TPBO -
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Research Insights

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

TPBO -
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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