Latest:
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
  • Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

TPBO

The Place Brand Observer

  • About
    • About TPBO
    • Contact Us
    • Our Services
    • Others About TPBO
  • Explore
    • Cities
    • Countries
    • Destinations
    • Regions
  • Place Branding
    • Leading Professionals
      • Latest Interviews
    • Choose Topic
      • Talent Attraction
      • Travel & Tourism
        • Sustainable Tourism
      • Sustainability
      • Economic Development
      • Place Branding
        • City Branding
        • Destination Branding
        • Regional Branding
        • Nation Branding
        • Country Branding
      • Placemaking
      • Place Marketing
        • City Marketing
        • Destination Marketing
      • Public Diplomacy
      • Place Reputation
        • City Reputation
        • Country Reputation
    • Guides & Tutorials
    • Strategy Innovation Lab
    • Place Brand Theory
    • Place Branding Examples
    • Recommended Books
    • Research Insights
    • Events
      • Past Events
  • Panel
    • Latest Panel Insights
  • Directory
    • Specialized Consultants
    • Recommended Speakers
    • Academic Researchers
  • Podcast
  • Premium
    • Why TPBO Premium?
    • My Account
    • Log Out

Simon Anholt

Insights by Simon Anholt, place brand expert and founder of the Good Country Index. Simon Anholt is the author of several books on place branding, and advisor on the image and reputation of countries and nations.

Research Insights 

Good Country Index 2020: Simon Anholt Shares Key Insights

26 November 202018 January 2021 The Editorial Team country rankings, Good Country Index, premium access, ranking, Simon Anholt

Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven’t.

Read more
Book Reviews Interviews 

The Good Country Equation by Simon Anholt: Why You Should Read This Book

13 August 202023 August 2020 Florian Country Branding, country brands, country image, Nation Branding, place identity, premium access, Simon Anholt

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.

Read more
Simon Anholt interview
Interviews 

Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0

2 April 202010 May 2020 The Editorial Team country image, Good Country Index, Place Brand Image, Place Branding, Simon Anholt

Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity

Read more
Simon Anholt speaker profile

Simon Anholt Speaker Profile

Simon Anholt: available for keynotes, master classes and workshops linked to place reputation and the Good Country Index.

Read more
Results 2016 Anholt-GfK Nation Brands Index
Research Insights 

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

8 December 20168 December 2016 The Editorial Team country brands, country image, country rankings, nation brands index, Place Brand Image, Simon Anholt

Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey’s key findings and how country perceptions changed since last year.

Read more
  • ← Previous

NEW Episodes!

Listen to the latest episodes HERE

Browse library

Just published

  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

More testimonials

Let’s connect

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

  • About TPBO
  • Our Services
  • Join TPBO Premium
  • Testimonials
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Email newsletter
  • Sitemap
  • Recommended Speakers
  • Specialized Consultants
  • Leading Professionals
  • Global Expert Panel
Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.