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Soft Power of Countries and Nations: Why It Matters and How to Measure It

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.

Vadim Volos on Country Brands, National Image and Tracking Reputation

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.

Country Brand Rankings – What’s the Point?

Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.

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