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nation brands index

Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:

Expert Advice 

Soft Power of Countries and Nations: Why It Matters and How to Measure It

18 August 202018 August 2020 The Editorial Team Brand Finance, corona pandemic, country image, Nation Branding, nation brands index, reputation, soft power

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.

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Vadim Volos interview
Interviews 

Vadim Volos on Country Brands, National Image and Tracking Reputation

7 June 201810 May 2020 The Editorial Team country brands, country image, country rankings, nation brands index, Place Brand Image, premium access, reputation, Russia

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.

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Anholt GfK Nation Brands highlights 2017
Research Insights 

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

22 November 201723 November 2017 The Editorial Team country brands, country image, country rankings, nation brands index, Place Brand Image, ranking

Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people’s perceptions towards other countries. Learn about country brand winners, losers and tendencies.

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Results 2016 Anholt-GfK Nation Brands Index
Research Insights 

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

8 December 20168 December 2016 The Editorial Team country brands, country image, country rankings, nation brands index, Place Brand Image, Simon Anholt

Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey’s key findings and how country perceptions changed since last year.

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Country brand ranking reality check

Country Brand Rankings – What’s the Point?

8 January 201518 November 2016 The Editorial Team Country Branding, country brands, country rankings, index, nation brands index, ranking

Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.

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