Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.
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Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people’s perceptions towards other countries. Learn about country brand winners, losers and tendencies.
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Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey’s key findings and how country perceptions changed since last year.
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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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