Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK’s annual nation brand perception survey.
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Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people’s perceptions towards other countries. Learn about country brand winners, losers and tendencies.
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Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey’s key findings and how country perceptions changed since last year.
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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
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