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nation brands index

Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:

Expert Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Interviews

Vadim Volos on Country Brands, National Image and Tracking Reputation

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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Research Insights

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

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Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
Research Insights

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

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Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Uncategorized

Country Brand Rankings – What’s the Point?

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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Uncategorized

Why Germany First in 2014 Nation Brands Index Is Good News

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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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