nation brands index
Insights, thoughts and interpretations of the Nation Brands Index developed by Simon Anholt:
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
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