New Partner: Place Branding and Public Diplomacy Journal

Journal of Place Branding and Public DiplomacyStaying up to date on latest place branding and reputation research can be quite a struggle for branding professionals and marketing practitioners. Which is why we have teamed up with academic publisher Palgrave to share with you key insights and findings from articles published in their quarterly flagship journal, Place Branding and Public Diplomacy, edited by Robert Govers and Nick Cull.

For a highly respected academic publisher, this kind of collaboration is a bold move. If you – like us – think this is a great idea, please show us (and the publishing editors at Palgrave) your support by being generous with your comments and social media shares!

About Place Branding and Public Diplomacy

Place Branding and Public Diplomacy is the first and only journal to concentrate on the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries.

Its primary objective is to broaden the understanding of the nature, purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.

Place branding is the practice of applying brand strategy and other techniques and disciplines – some deriving from commercial practice, others newly developed – to the economic, social, political and cultural development of cities, regions and countries.

Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public.

Why Place Branding and Public Diplomacy?

Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.

Both Place Branding and Public Diplomacy are significantly, but not exclusively, concerned with reputation management.

To date the ways in which countries, cities and regions manage their reputations and influence external ‘audiences’ – or fail to do so – have been discussed in a fragmented way across a range of disciplines: from political philosophy to public relations, by way of destination marketing, economics, social and cultural policy, international relations, public affairs, brand strategy, tourism promotion, inward investment promotion and export branding.

Place Branding and Public Diplomacy provides a comprehensive, coherent forum with which to drive the subject forward by publishing authoritative, peer-reviewed articles as well as news, debates, interviews, literature reviews, case studies and special features. It provides an international forum where practitioners, academic researchers, consultants, students, governments and the wider public can debate these issues and learn about best practice.

Who’s the target audience?

Place Branding and Public Diplomacy provides researchers as well as ministries, governments, civil servants, agencies, and consultants with the latest thinking and most valuable lessons on how places can better manage their images and extend their ‘soft power’ for economic, social and cultural development.

  • Academics and Researchers in place marketing and public diplomacy studies; scholars of international politics, international relations, public affairs, globalisation studies, economics, international marketing, diplomatic studies and communication.
  • Ministries of Foreign Affairs – Ministers, Ambassadors and their staff working in international relations, public diplomacy, media relations, press offices and public affairs
  • Other agencies dealing with Foreign Policy such as think tanks, policy advisors, foundations, diplomatic academies, embassies and consulates
  • Other Government Ministries – Place Branding is of direct concern to Ministries of Tourism, Foreign Direct Investment, Major Events, Sport, Culture, Regions, Industry, Exports, Economic Affairs, Treasury, Development and Education, as all these are stakeholders in the image of the country, region or city
  • Cultural Institutes and foundations
  • Regional and city governments; mayoral offices; regional, cantonal, state and city tourism, economic and development agencies
  • Communications Agencies; Tourism and Investment Consultants
  • Investment Promotion Agencies
  • Non-Governmental Organizations seeking to engage a foreign audience.

Who’s behind the journal?


  • Nicholas J. Cull, Professor of Public Diplomacy, Annenberg School for Communication, University of Southern California
  • Robert Govers, Independent advisor, scholar and author on place branding

Book Review Editor

  • Andrea Insch, Researcher and Deputy Director, International Business Program, University of Otago, New Zealand

Regional Editors

Australia and New Zealand

  • Andrea Insch, University of Otago, New Zealand


  • You-kyung, Kim, Professor, Department of Journalism & Mass Communication Division, Hankuk University of Foreign Studies, South Korea

Europe, Middle East and Africa

  • João R. Freire, Professor of Marketing at IPAM Marketing School, Lisbon, Portugal

Americas and the Caribbean

  • Edgar Centeno, Assistant Professor of Marketing, Monterrey Institute of Technology (ITESM), Mexico

Editorial Board

  • Gregory Ashworth, Professor of heritage management, Department of Planning, University of Groningen, The Netherlands
  • John H. Brown, Adjunct Professor of Liberal Studies, Georgetown University, USA
  • Daryl Copeland, Author, International Policy Analyst and Executive Officer, Canadian Foreign Service, Canada
  • Mai’a K. Davis Cross, Senior Researcher, ARENA Centre for European Studies, Norway
  • Keith Dinnie, Senior Lecturer in International Marketing at NHTV Breda University of Applied Sciences, The Netherlands
  • Marc Fetscherin, Associate Professor, Crummer Graduate School of Business, Rollins College and Visiting Scholar and Fellow, Harvard University, USA
  • David Gertner, Associate Professor of Marketing, Lubin School of Business, Pace University, USA
  • Juergen Gnoth, Senior Lecturer, Department of Marketing, University of Otago, New Zealand
  • Frank M. Go, Professor of Tourism Management, Department of Marketing Management, Rotterdam School of Management, Erasmus University, The Netherlands
  • Bruce Gregory, Director, Public Diplomacy Institute, Adjunct Assistant Professor of Media and Public Affairs, George Washington University, USA
  • Peter van Ham, Senior Research Fellow, Netherlands Institute of International Relations “Clingendael” and Visiting Professor College of Europe, Bruges, Belgium
  • Craig Hayden, Assistant Professor, School of International Service, American University, USA
  • Mihalis Kavaratzis, Lecturer in Marketing, School of Management, University of Leicester, UK
  • Philip Kotler, S.C. Johnston & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
  • Jan Melissen, Director of Research, Netherlands Institute of International Relations “Clingendael” and Professor at Antwerp University, Belgium
  • Nigel Morgan, Professor of Tourism and Events Marketing, School of Hospitality and Tourism, University of Surrey, UK
  • Lena Mossberg, Professor, University of Gothenburg, Sweden
  • Javier Noya, Senior Researcher, Real Instituto Elcano, Madrid, Spain
  • Can-Seng Ooi, Professor and Director, Center for Leisure and Culture Services, Copenhagen Business School, Denmark
  • Dipak R. Pant, Chair, Comparative Economics and Applied Anthropology, Faculty of Economics, Università Carlo Cattaneo (LIUC), Italy
  • Nicolas Papadopoulos, Professor, Eric Sprott School of Business, Carleton University, Canada
  • Geoffrey Allen Pigman, Visiting Fellow, Department of Political Sciences, University of Pretoria, and Research Associate, Institute for Global Dialogue, Pretoria, South Africa
  • Magne Supphellen, Professor, Norwegian School of Economics and Business Administration, Norway
  • Gyorgy Szondi, Senior Lecturer in Public Relations and International Corporate Communication, Leeds Business School, UK

Are you as excited about our partnership with the Journal of Place Branding and Public Diplomacy as we are? Please share the good news!

And of course, if you haven’t yet, you really should subscribe to the bi-weekly Place Brand Observer newsletter to benefit from updates on latest partnerships, place branding insights, interviews and examples.


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