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Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
Case Studies

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

The Editorial Team -
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Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
Case Studies

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

The Editorial Team -
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Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Case Studies

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

The Editorial Team -
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Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Case Studies

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

The Editorial Team -
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Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
Case Studies

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

The Editorial Team -
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