Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia
Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the “tough” city of Irkutsk in Siberia, Russia.
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Case Studies
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
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Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
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How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
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How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital’s economic development and talent attraction ambitions.
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