Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

City Showcases

Limerick

Editorial Team -
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Interviews

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Editorial Team -
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Interviews

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Editorial Team -
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
Place Branding Examples

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

Editorial Team -
Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Location Showcases

Tasmania

Editorial Team -
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Place Branding Examples

A City Brand Assessment of Warsaw, Poland

Editorial Team -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
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