Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning

Editorial Team -
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
City Showcases

Vilnius

Editorial Team -
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.
Interviews

Kobby Mensah on Ghana’s Next Chapter in Tourism and Place Positioning

Editorial Team -
Kobby Mensah discusses Ghana’s tourism positioning, investment, digitalisation and the need to broaden its international story beyond heritage and culture.
Interviews

David Gilbert on Place Leadership, Civic Confidence and Cleveland’s Evolution

Editorial Team -
Destination Cleveland CEO David Gilbert discusses place leadership, civic pride, destination marketing, talent attraction, and Cleveland's transformation.
Interviews

Luuk Helleman on How The Hague Is Rethinking City Branding

Editorial Team -
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Interviews

Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better

Editorial Team -
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
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