CATEGORY
CATEGORY
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
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