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CATEGORY

Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Case Studies

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

TPBO -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
Case Studies

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

TPBO -
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Case Studies

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

TPBO -
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Case Studies

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

TPBO -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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