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Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Case Studies

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Case Studies

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Case Studies

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Case Studies

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

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Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Case Studies

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

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Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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