Case Studies – Page 3 – The Place Brand Observer

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

10 November 201716 May 2018 The Editorial Team brand building, brand positioning, city, city brand, city marketing, strategy

Here’s our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.

Case Studies Destination Branding Place Brand Image Place Marketing

Promoting Destination Turkey in Israel: Lessons Learned

8 August 201731 July 2017 The Editorial Team country image, destination, destination marketing, Israel, Turkey

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

Case Studies How-To Guides Place Branding

How to Integrate Placemaking and Branding Through Experience Masterplanning

7 July 20172 December 2018 The Editorial Team placemaking, premium access, strategy

How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.

Case Studies City Branding Place Marketing

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

16 May 201718 January 2018 The Editorial Team city, city marketing, Europe, Germany, Hamburg, premium access

How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.

Case Studies City Branding Public Diplomacy Research Insights

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

14 March 201718 January 2018 The Editorial Team city brand, city identity, Europe, Netherlands, premium access

What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.