Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences

Editorial Team -
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Interviews

Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion

Editorial Team -
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
City Showcases

Gothenburg

Editorial Team -
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Interviews

Maria Hardenberger Sverka on Branding Greater Copenhagen Region

Editorial Team -
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Interviews

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Editorial Team -
Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.
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