Place Branding Examples

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.

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