CATEGORY
CATEGORY
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
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