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CATEGORY

Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative

Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.

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