Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara
Branding Cities Through History and Culture: Example Verona and Cannes
New Zealand: The Intriguing Story of a Destination Brand
Media Coverage of Clean, Green and 100% Pure New Zealand
Place Brand Credibility: Example New Zealand
Origins and Success of 100% Pure New Zealand Destination Brand
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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