Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How to Communicate Clearly in Times of Crisis: Günter Soydanbay

Editorial Team -
How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
Insights & Perspectives

Why Invest in Place Branding – How Useful Is It?

Editorial Team -
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Insights & Perspectives

Place Rankings and Perception Surveys: How Credible, How Useful?

Editorial Team -
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Insights & Perspectives

Climate Emergency: How Place Branding Strategies Can Help to Address It

Editorial Team -
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
Insights & Perspectives

Europe’s Hottest Investment Destinations 2020: Cities and Regions to Watch Out For

Editorial Team -
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
Insights & Perspectives

Is Country Branding A Waste of Money?

Editorial Team -
Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.
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