Insights & Perspectives

Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.

How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.

How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.

Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.

Guest post by Malcolm Allan Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...

Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.