Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?

Editorial Team -
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
Insights & Perspectives

How Many Place Branding Projects Fail, And Why? Expert Panel Answers

Editorial Team -
How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
Insights & Perspectives

Populism: How Does It Impact Place Brand Equity?

Editorial Team -
Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Insights & Perspectives

Climate Emergency: What Does It Mean For Place Branding?

Editorial Team -
Guest post by Malcolm Allan Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
How-To Guides

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

Editorial Team -
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Insights & Perspectives

What Benjamin Franklin Would Think About Digital Nomads

Editorial Team -
Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.
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