Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Editorial Team -
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Insights & Perspectives

How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations

Editorial Team -
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
Insights & Perspectives

2017 Country Reputation Ranking: Leaders, Highlights and Trends

Editorial Team -
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Insights & Perspectives

5 Reasons Why Advertising Is Not Enough for Destination Branding Success

Editorial Team -
Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
Insights & Perspectives

Contributing Experts

Editorial Team -
Leading place brand professionals around the world answer questions linked to the brand development and management of cities, regions, countries and destinations.
Insights & Perspectives

Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid

Editorial Team -
Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
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