Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves

Editorial Team -
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Insights & Perspectives

Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning

Editorial Team -
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
Insights & Perspectives

Digital Country Index 2017: Winners, Losers and Trends

Editorial Team -
José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Insights & Perspectives

Which Are the Best Cities in America to Live, Work and Study in 2017?

Editorial Team -
Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.
Insights & Perspectives

Country Brands 2017: Who Leads in Tourism and Trade? Winners and Trends

Editorial Team -
Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
Insights & Perspectives

How to Measure Place Branding Impact Through Rankings and Indices

Editorial Team -
Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
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