Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How to Maintain the Successful Brand of a City, Region or Country?

Editorial Team -
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Insights & Perspectives

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Editorial Team -
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
Insights & Perspectives

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

Editorial Team -
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
Insights & Perspectives

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

Editorial Team -
Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.
Insights & Perspectives

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

Editorial Team -
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
Insights & Perspectives

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

Editorial Team -
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
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