Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Editorial Team -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Insights & Perspectives

Why Social Media Buzz Cannot Replace Place Branding

Editorial Team -
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Book Reviews

Top 5 Place Branding Books to Read in 2016

Editorial Team -
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
Insights & Perspectives

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

Editorial Team -
Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.
How-To Guides

How to Measure Success and Effectiveness of Place Branding Initiatives?

Editorial Team -
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Insights & Perspectives

Monocle Quality of Life Survey 2016: Best Cities to Live in the World

Editorial Team -
The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
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