Interviews

Fred Dixon on New York City Branding and Reputation Management

Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.

Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation

Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.

Gordon Innes on City Branding, Placemaking and Economic Development

Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.

Irina Shafranskaya on City Happiness and Place Branding in Russia

Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.

Gregory Pomerantsev on Aviation, Travel and Place Branding

Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding

Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.

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