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Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Interviews

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

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Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Interviews

Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Interviews

Rafael Enzler on Placemaking in Switzerland

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Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Case Studies

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
City Reports

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

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Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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