Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands

Editorial Team -
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Interviews

Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy

Editorial Team -
Estonia’s Director of Country Promotion, Kata Varblane, shares insights on the country’s brand refresh, digital strengths, and what makes Estonia globally unique.
Interviews

Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism

Editorial Team -
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
Interviews

Rossana Dresdner on the Global Shift Toward Values-Based Nation Branding

Editorial Team -
Rossana Dresdner shares how countries like Chile and Sweden are redefining nation branding through values, trust, and collaboration.
Interviews

Shyam Vasudevan on Branding, Psychology, and Lessons from India

Editorial Team -
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.
Interviews

Hele Lõhmus on Tallinn’s Path to Smarter, More Sustainable Tourism

Editorial Team -
Discover how Tallinn is leading the way in sustainable urban tourism. Hele Lõhmus shares insights on innovation, green travel, and long-term destination branding.
1...456...53Page 5 of 53

Latest Insights: