- Introducing: World's Best in Place Branding -spot_img

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

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Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Constanza Cea on How Chile is Creating Future

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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

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Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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