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CATEGORY

Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

TPBO -
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

TPBO -
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Interviews

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

TPBO -
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Interviews

Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Interviews

Rafael Enzler on Placemaking in Switzerland

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Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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