Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Insights & Perspectives

Tackling Urban Development Challenges – The Metro Matrix Method

Editorial Team -
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Research Updates

Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators

Editorial Team -
Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.
Research Updates

City Reputation Ranking 2015 – World’s Strongest City Brands

Editorial Team -
City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.
Research Updates

City Branding and Media Portrayal of Chinese Mega-Cities

Editorial Team -
Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
Research Updates

Research Insight: Key City Branding Challenges in Europe

Editorial Team -
Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Research Updates

10 Years of Place Branding and Public Diplomacy Research

Editorial Team -
A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
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