Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

Research Insight: Key City Branding Challenges in Europe

Editorial Team -
Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Research Updates

10 Years of Place Branding and Public Diplomacy Research

Editorial Team -
A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
Place Branding Examples

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

Editorial Team -
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Research Updates

7 Place Branding and Marketing Research Priorities for 2015

Editorial Team -
Overview of the seven place branding and marketing research priorities identified by the Best Place - European Place Marketing Institute.
Research Updates

More Money – And Other Findings From Latest Place Branding Survey

Editorial Team -
Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).
Research Updates

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

Editorial Team -
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
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