The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to “The Nordic Wave in Place Branding” – a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
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Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
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