place brand theory
The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.
Public Diplomacy, Social Media, and Place Branding in the Global South: Latest Research
Discover latest research on public diplomacy, nation branding, social media, and place branding from the Global South.
Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy
Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
What’s the Difference Between Branding, Image, Marketing, and Promotion?
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Marketing Countries, Places, and Place-associated Brands – Book Review
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
What Is Place Brand Management? Place Brand Leaders Podcast Episode Four
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding: Martin Boisen
What's the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.