place brand theory – The Place Brand Observer

How Emotions Influence Place Branding Success

22 August 201827 January 2019 The Editorial Team panel, place brand theory

What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.

Expert Advice Place Branding

Place Brand Architecture Explained: Meaning, Function and Limitations

15 August 201827 January 2019 The Editorial Team panel, place brand theory

Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.

Conferences Research Insights

My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017

22 December 20171 February 2018 The Editorial Team place brand theory, Shalini Bisani

Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.

Expert Advice Place Marketing

Destination Marketing Explained: Meaning, Trends and Challenges

22 August 201716 May 2018 The Editorial Team destination, destination marketing, place brand theory

Snapshot of expert views on destination marketing: what it is, how it benefits communities, the trends, challenges and way ahead for destination marketers and DMOs.