place brand theory

The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.

Public Diplomacy, Social Media, and Place Branding in the Global South: Latest Research

Insights & Perspectives

Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy

Insights & Perspectives

What’s the Difference Between Branding, Image, Marketing, and Promotion?

Insights & Perspectives

Marketing Countries, Places, and Place-associated Brands – Book Review

Book Reviews

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

How-To Guides

Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding: Martin Boisen

Podcast

The Nordic Wave in Place Branding | New Book

Book Reviews

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

Insights & Perspectives

How Does Social Media Affect Place Brands? Opportunities and Risks

Insights & Perspectives

Public Vs. Private Sector Branding Explained: Similarities and Differences

Insights & Perspectives

What Is A Brand – And What It Is Not: Branding Explained

How-To Guides

How Do Emotions Influence Place Branding Success?

Insights & Perspectives

Place Brand Architecture: What Does It Mean and How to Use It?

Insights & Perspectives

My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017

Conferences

Business Improvement Districts Explained: What BIDs Mean And Why They Matter

Uncategorized

Public Diplomacy Reading List for Students and Researchers

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