What Is Place Brand Management? In Conversation with Martin Boisen
What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
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place brand theory
The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.
Economic Development: Meaning, Strategies and Trends
What is economic development? Brief introduction to the fascinating world of economic development – theory, concept, definition and key resources.
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Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding: Martin Boisen
What’s the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
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The Nordic Wave in Place Branding | New Book
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to “The Nordic Wave in Place Branding” – a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
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Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
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