-1.3 C
Munich
type here...
- Advertisement -spot_img

TAG

place brand theory

The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you'd like us to look into, please feel free to email us.

Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

The Editorial Team -
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Expert Advice

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

The Editorial Team -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Expert Advice

Economic Development: Meaning, Strategies and Trends

The Editorial Team -
What is economic development? Brief introduction to the fascinating world of economic development - theory, concept, definition and key resources.
Podcast

Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding: Martin Boisen

The Editorial Team -
What's the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
Book Reviews

The Nordic Wave in Place Branding | New Book

The Editorial Team -
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
123...7Page 1 of 7

Latest news

- Advertisement -spot_img
© Newspaper WordPress Theme by TagDiv