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place brand theory

The purpose of our collection of posts linked to place brand theory is to help you understand key concepts relevant for place brand professionals, such as economic development, placemaking or public diplomacy. If there is any specific concept you’d like us to look into, please feel free to email us.

Expert Advice How-To Guides Podcast 

What Is Place Brand Management? In Conversation with Martin Boisen

3 December 20204 December 2020 The Editorial Team brand management, place brand theory, Place Branding, strategy

What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.

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Expert Advice 

Economic Development: Meaning, Strategies and Trends

17 May 202017 July 2020 The Editorial Team Economic Development, North America, place brand theory, Place Branding, urban development, USA

What is economic development? Brief introduction to the fascinating world of economic development – theory, concept, definition and key resources.

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Podcast 

Conceptual Clarity on the Difference Between Place Promotion, Marketing and Branding: Martin Boisen

12 May 202022 June 2020 The Editorial Team place brand theory, Place Branding

What’s the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.

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The Nordic wave in place branding - introducing new book
Book Reviews 

The Nordic Wave in Place Branding | New Book

17 December 201923 December 2019 The Editorial Team Europe, place brand theory, Place Branding, premium access, Scandinavia

Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to “The Nordic Wave in Place Branding” – a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.

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Place branding research priorities 2019
Expert Advice Research Insights 

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

20 August 201916 October 2019 The Editorial Team panel, place brand theory, Place Branding, premium access

Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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