Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Welcome to a brand new episode of the Place Brand Leaders Podcast . This time I take you to the vibrant city of Auckland in New Zealand. Brand Auckland recently made headlines for its city branding strategy, truly exemplary and – as I find – very well executed.

In this episode, Shelley Watson and Clare Barker of Auckland Unlimited share how they approach city branding and how they involve the city’s stakeholders. They also reflect on how it felt to receive the City Nation Place award for Place Brand of the Year and share their thoughts on place branding challenges and hot topics, such as the coronavirus pandemic, climate change and sustainability.

Find out which cities, regions and countries have inspired the Brand Auckland team and what makes the “city of sails” unique.

To listen to the episode, use the embedded player below or go to Anchor, Apple, Spotify.

You might also like to check out:

Our interview with Shelley and Clare, with even more details on Auckland’s city branding

Our summary of international rankings and indices on Auckland’s performance, brand strength and reputation

Our New Zealand Country Report

You have a specific question or would like TPBO to feature your destination or business location? Please contact me here.

Florian Kaefer
Florian Kaefer
Dr. Florian Kaefer is a strategic place branding and sustainable tourism expert, publisher, and speaker with over a decade of experience connecting with and learning from over 500 leading professionals worldwide. He is the founder of both The Place Brand Observer and Sustainability Leaders United. Through his knowledge platforms, coaching, and advising, he helps organizations, destinations, and locations excel in these fields and become recognized as leaders in sustainability and place branding. Book Florian as a speaker for your event.
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