Publishing with Purpose
The Place Brand Observer (TPBO) is an independent publisher with Swiss roots and a global perspective. For over a decade, we’ve explored how cities, regions, and destinations position themselves — and how they are perceived.
Through strategic editorial features, research-led insights, and curated interviews, we publish stories that help place brand professionals better understand their field, amplify their voice, and stay ahead of emerging narratives.
Our mission is to surface thoughtful perspectives and valuable knowledge — not as a consultancy, but as a trusted editorial platform focused on place identity, reputation, and storytelling.
Visibility Through Showcases
Our editorial platforms help places, agencies and professionals raise visibility, showcase achievements, and earn recognition through curated storytelling — reaching peers, partners, and decision-makers through TPBO’s trusted publishing channels.
- Online Showcases: Position your place, agency, or expertise through a dedicated editorial feature — including interviews, visual storytelling, and thematic context, published on TPBO’s global platform.
- Special Publication Features: Be included in our annual Yearbook or curated theme editions — designed to spotlight outstanding projects, voices, and achievements in place branding and related fields.
- Expert & Agency Showcases: Highlight your professional strengths, approach, or recent work to increase your visibility and attract collaboration within the global TPBO network.
Insight Reports
As part of TPBO’s publishing activities, we occasionally produce Insight Reports — editorial research features that explore how cities, regions, and destinations articulate their identity and brand. These reports combine data, expert commentary, and narrative analysis to spotlight standout approaches and emerging trends in place branding.
We’ve previously covered locations such as Lausanne and Barbados, offering a curated lens on their positioning and potential.
- Featured Insight Reports: Editorially-led explorations of how places shape and share their stories, what international experts think and how they perform against their peers.
- Collaborative Editions: In select cases, we partner with place-focused organisations to co-develop Insight Reports that align with TPBO’s editorial mission.
Professional Growth & Guidance
For individuals in place branding, strategic communications, or sustainability who want to deepen their skills, clarify their positioning, or raise their profile. These opportunities support your journey with personal guidance, curated visibility, and access to further learning.
- Expert Profiles: Showcase your expertise through a dedicated profile in TPBO’s global professional network — connecting you with peers and place leaders.
- 1:1 Mentoring: Personal guidance for early-career professionals or those transitioning into the field — focused on strategy, positioning, or professional direction (Currently full).
- Learning Opportunities: Through our collaboration with The Place Brand Academy, we support professional learning via accredited online courses and thematic training modules.