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Asia

How Nation Branding can Accelerate National Competitiveness and FDI

India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.

Thoughts on Country Brand India – National Image and Reputation

Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.

Aparna Sharma on Nation Branding in India

Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.

Japan, Switzerland and Germany Lead Country Brand Index 2014

Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
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