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city identity

Learn about latest city identity research insights, expert opinion and examples of city identity work for city marketing from around the world.

Case Studies

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

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What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Case Studies

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

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Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Expert Advice

Megacities, Mega Unlivable? Call For Place Branding

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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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