city identity | The Place Brand Observer

Why City Branding Needs to Team Up with Urban Sociology | Interview with Ruya Yuksel

31 October 201912 November 2019 The Editorial Team city identity, place brand researchers, place identity, premium access, Turkey, UK

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

Case Studies City Branding Economic Development Interviews Place Marketing

Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

5 September 201924 September 2019 The Editorial Team city, city identity, city image, city marketing, premium access, Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

City Branding Economic Development Interviews Place Branding

Interview with Todd Babiak on Meaningful Place Branding Through Storytelling

20 December 201818 December 2018 The Editorial Team Canada, city identity, North America, storytelling

Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Case Studies City Branding Place Branding

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

1 November 20184 November 2018 The Editorial Team city, city identity, city marketing, Europe, Netherlands

Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.