city identity

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

11 June 202015 June 2020 The Editorial Team Barcelona, Catalonia, city brand professionals, City Branding, city identity, city image, city marketing, Europe, premium access, Spain

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Interviews

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

31 October 201910 May 2020 The Editorial Team City Branding, city identity, place brand researchers, place identity, premium access, Turkey, UK

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

Case Studies Interviews

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

5 September 201910 May 2020 The Editorial Team city, City Branding, city identity, city image, city marketing, Economic Development, Place Marketing, premium access, Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

20 December 201810 May 2020 The Editorial Team Canada, City Branding, city identity, Economic Development, North America, Place Branding, storytelling

Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Case Studies

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

1 November 20184 November 2018 The Editorial Team city, City Branding, city identity, city marketing, Europe, Netherlands, Place Branding

Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.