TAG
city identity
Learn about latest city identity research insights, expert opinion and examples of city identity work for city marketing from around the world.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
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Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia
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Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
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Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
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Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
Psychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension
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Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.
Greg Clark on City Branding and Urban Development: Challenges and Opportunities
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Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
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