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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

Place Branding 2022: Key Priorities and Trends to Watch

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Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Expert Advice

How to Measure Success of Talent Attraction Initiatives

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A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Expert Advice

How Narrative and Storytelling Impact the Economic Development of Places

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How narrative and storytelling impact the social and economic development of places: expert views
Expert Advice

Place Branding 2021: Key Priorities and Trends to Watch

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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Expert Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

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Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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