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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Expert Advice

Destination Branding: Does It Benefit Destination Management?

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Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Expert Advice

Destination Identity: How to Accommodate Different Views

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How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Expert Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Expert Advice

Creative Financing for Place Branding Programs: Examples

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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Expert Advice

How Gastronomy Impacts Place Branding

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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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