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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

How to Use Data to Support Place Branding and Location Promotion

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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Expert Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

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Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Expert Advice

Can Destination Branding Influence Sustainable Travel Behavior?

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How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Expert Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Expert Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Expert Advice

Destination Branding: Does It Benefit Destination Management?

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Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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