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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Eduardo Oliveira on Place Branding and Strategic Spatial Planning

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Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Interviews

Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding

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Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
Interviews

Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding

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Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Interviews

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

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Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
Interviews

Eli Avraham on Place Image and Media Coverage of Cities and Countries

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Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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